01
Product feed automation
A validated product and price feed is generated for Google from your system of record and refreshed on change, not on a manual export.
Outcome: fewer disapprovals, no stale prices.
Google integration specialists
Google API integration and platform bridging
Where Google sits at the centre of a wider stack, the risk is always lead capture, campaign attribution and audience sync drifting out of sync. We build the bridge that keeps them aligned.
Fixed-scope engagements, delivered by UK-based integration engineers. Documentation and source code handed over on completion.
- ✓Content API for Shopping
- ✓Google Ads API
- ✓Feed & performance sync
What we can connect Google to
Google holds product listings, ad and shopping data, and orders. Every other system in the business holds a partial copy of the same data. Our role is to make one the source of truth and keep the rest aligned — through the Google API, webhooks where they exist, and a bridging layer where the other system has no usable interface of its own.
Ecommerce platforms
Publish an accurate product and price feed from your storefront to Google, and pull channel orders back into one order book.
Shopify, WooCommerce, Magento, BigCommerce
ERP and stock control
Feed Google from a single stock master with per-channel buffers so listings are not left live when stock runs out.
NetSuite, Dynamics 365, Linnworks, Cin7
PIM and content
Keep titles, attributes, images and categorisation for Google aligned with your product information source, with channel-specific mapping.
Akeneo, Plytix, in-house PIM
Accounting and finance
Post Google payouts, fees and refunds into the ledger so the channel reconciles cleanly against the bank.
Sage, Xero, QuickBooks
Warehouse and fulfilment
Route Google orders to the 3PL or WMS and return valid tracking within the channel's despatch window.
Mintsoft, Peoplevox, in-house WMS
Analytics and reporting
Bring Google spend, conversion and order data into a warehouse or BI tool alongside every other channel.
BigQuery, Looker Studio, Power BI
Common Google integration use cases
Each is a defined, testable data flow rather than an open-ended development project.
02
Stock-aware listings
Availability on Google follows a single stock master with a per-channel buffer so fast movers are not oversold.
Outcome: listings pause and resume automatically.
03
Order ingestion
Google orders are created in the ERP or OMS with address, tax and channel fees normalised, allocated in payment order.
Outcome: one fulfilment queue across channels.
04
Despatch and tracking round trip
Fulfilment and valid tracking are written back to Google inside the required window, automatically.
Outcome: channel performance metrics stay within threshold.
05
Settlement and fee posting
Google payouts are posted to the ledger with advertising cost, commission and refunds separated.
Outcome: channel P&L visible monthly.
06
Catalogue and taxonomy mapping
Your categories and attributes are mapped once to the Google taxonomy and maintained as the catalogue changes.
Outcome: listings placed in the right place without rework.
How a Google API integration is delivered
Four stages, fixed scope agreed before any code is written. Typical delivery for a single-system integration is two to four weeks.
Stage one
Discovery and data mapping
We document the systems involved, the direction of each flow, and every field that must move — including the awkward ones such as tax, discounts and multi-currency.
Output: written integration specification.
Stage two
Fixed scope and estimate
The specification becomes a fixed-price proposal with a delivery schedule and defined acceptance criteria. No time-and-materials open ends.
Output: costed scope for sign-off.
Stage three
Build and testing
Development against a Google development or sandbox environment and a sandbox of the destination system, with your own data used for acceptance testing.
Output: tested integration and test evidence.
Stage four
Go-live and handover
Controlled cutover with monitoring in place, followed by handover of code, credentials and documentation, and a period of hypercare support.
Output: live integration, owned by you.
Have a Google data flow in mind? We will tell you what it takes before you commit.
Request a scopeGoogle API bridging when there is no direct connector
Off-the-shelf connectors assume both platforms are modern, documented and willing to talk to each other. In practice one side is usually a warehouse system from 2009, a bespoke database or an ERP whose vendor charges per field. Bridging is the work of putting a controlled layer between the two.
In practice that means a queue that absorbs traffic spikes, retries failed calls against the Google Merchant Center / Content API for Shopping & Google Ads API rate limits, and a log of every transaction so a disputed record can be traced end to end. When Google changes its API, only the bridge needs updating — not every downstream system.
Where a platform genuinely has no interface, we work with what exists — scheduled SFTP file exchange, direct database connectors, or a documented REST wrapper we build and host on your behalf.
Included in every bridge we build
- →Error handling with alerting when a transfer fails
- →Automatic retries that respect the platform API rate limits
- →A transaction log for tracing any individual record
- →Idempotency so a repeated event cannot create a duplicate
- →Field-level mapping documentation you can hand to any developer
- →A staging environment that mirrors production
Google integration FAQs
A single-direction integration between Google and one business system is typically delivered in two to four weeks, including discovery, field-level mapping, build against a sandbox, acceptance testing with your own data and supported go-live. Multi-system programmes are phased.
You do. Source code, credentials, configuration and documentation are handed over on completion, and there is no licence fee for continuing to use it. Monitoring and change support are available under a separate agreement.
Platform APIs are versioned and change on their own schedule. Integrations under a support agreement are reviewed each release cycle and migrated ahead of deprecation dates; for handed-over work the version dependencies are documented so your team can plan.
Yes. Where the other side has no modern API we bridge it — scheduled file exchange over SFTP, a database-level connector, or a middleware layer that exposes a documented REST interface to Google while speaking the legacy system's own protocol behind it.
Other platforms we integrate
Each platform has its own integration guide covering authentication, available endpoints and typical data flows.
