SHOPLINE integration specialists

SHOPLINE API integration and platform bridging

Getting SHOPLINE to talk to the rest of your systems means keeping orders, stock levels and customer records correct on both sides, automatically. That is the integration work we do.

Fixed-scope engagements, delivered by UK-based integration engineers. Documentation and source code handed over on completion.

  • Open API (REST)
  • Webhooks
  • Two-way sync

What we can connect SHOPLINE to

SHOPLINE (SHOPLINE) holds your orders, products and customers. Every other system in the business holds a partial copy of the same data. Our role is to make one the source of truth and keep the rest aligned — through the SHOPLINE API, webhooks where they exist, and a bridging layer where the destination platform has no usable interface of its own.

Accounting and finance

Push SHOPLINE orders, refunds and payouts into your ledger as correctly coded invoices, with VAT treatment and nominal codes applied at the point of transfer.

Sage 50 / Sage 200, Xero, QuickBooks, NetSuite

ERP and stock control

Hold stock in one place. Levels, cost prices and product data flow out to SHOPLINE; orders and allocations flow back in, with safeguards against overselling.

NetSuite, Microsoft Dynamics, Unleashed, Cin7

Warehouse and fulfilment

Send orders to your 3PL or WMS on payment, and return tracking numbers and fulfilment status to SHOPLINE so the customer is notified automatically.

Mintsoft, Peoplevox, Despatch Cloud, in-house WMS

CRM and marketing

Keep customer records, order history and lifetime value aligned between SHOPLINE and your CRM so that segmentation and service teams work from the same picture.

HubSpot, Salesforce, Zoho, Klaviyo

Couriers and shipping

Generate labels and manifests from SHOPLINE order data, apply service rules by weight and destination, and write tracking back to the order.

Royal Mail, DPD, Evri, DHL, UPS, FedEx

Bespoke and legacy systems

A pricing engine, a manufacturing database, an in-house portal. Where documentation is thin we reverse-engineer the interface and wrap it in something maintainable.

SQL Server, MySQL, SFTP file exchange, SOAP services

Common SHOPLINE integration use cases

Each is a defined, testable data flow rather than an open-ended development project.

01

Order-to-accounts automation

Every paid SHOPLINE order arrives in the accounting system as an invoice with the right tax codes, nominal codes and customer record, including refunds and payment fees.

Outcome: finance close reduced from days to hours, no re-keying.

02

Real-time inventory synchronisation

Stock movements in the ERP or warehouse update SHOPLINE within seconds, with buffer rules for lines sold across multiple channels.

Outcome: overselling and cancellation refunds effectively eliminated.

03

Product and price feed out

Product master data, variants, images, cost and RRP maintained once in the ERP and published to SHOPLINE on a schedule or on change.

Outcome: one place to maintain a catalogue of any size.

04

Fulfilment and tracking round trip

Orders released to the warehouse or 3PL on payment; despatch confirmation, courier and tracking number written back to the SHOPLINE order.

Outcome: fewer where-is-my-order enquiries, accurate customer notifications.

05

B2B and trade pricing

Customer-specific price lists, credit limits and account terms held in the ERP and enforced at the SHOPLINE checkout for logged-in trade accounts.

Outcome: trade orders taken online without a separate quoting process.

06

Multi-store and marketplace consolidation

Several SHOPLINE stores, plus Amazon and eBay, consolidated into a single order and stock pipeline through one bridging layer.

Outcome: one operational view across every sales channel.

How a SHOPLINE API integration is delivered

Four stages, fixed scope agreed before any code is written. Typical delivery for a single-system integration is two to four weeks.

Stage one

Discovery and data mapping

We document the systems involved, the direction of each flow, and every field that must move — including the awkward ones such as tax, discounts and multi-currency.

Output: written integration specification.

Stage two

Fixed scope and estimate

The specification becomes a fixed-price proposal with a delivery schedule and defined acceptance criteria. No time-and-materials open ends.

Output: costed scope for sign-off.

Stage three

Build and testing

Development against a SHOPLINE development or sandbox environment and a sandbox of the destination system, with your own data used for acceptance testing.

Output: tested integration and test evidence.

Stage four

Go-live and handover

Controlled cutover with monitoring in place, followed by handover of code, credentials and documentation, and a period of hypercare support.

Output: live integration, owned by you.

Have a SHOPLINE data flow in mind? We will tell you what it takes before you commit.

Request a scope

SHOPLINE API bridging when there is no direct connector

The hard part is rarely SHOPLINE itself. It is making sure the system on the other end of the wire — often older, undocumented, or maintained by someone who has since left — still gets what it needs, in the shape it expects.

Concretely: a queue so bursts don't overwhelm either side, retries failed calls against the SHOPLINE Open API (REST) rate limits, and a full transaction log so discounts, bundles and gift cards is never in question. SHOPLINE can change its API version without anything downstream noticing.

If there is no usable interface at all, the fallback is a flat-file exchange, a direct database connection, or a small REST wrapper we write and host ourselves — whichever fits what is actually there.

Included in every bridge we build

  • Error handling with alerting when a transfer fails
  • Automatic retries that respect the platform API rate limits
  • A transaction log for tracing any individual record
  • Idempotency so a repeated webhook cannot duplicate an order
  • Field-level mapping documentation you can hand to any developer
  • A staging environment that mirrors production

SHOPLINE integration FAQs

A single-direction integration between SHOPLINE and one business system is typically delivered in two to four weeks, including discovery, field-level mapping, build against a sandbox, acceptance testing with your own data and supported go-live. Multi-system programmes are phased.

Other platforms we integrate

Each platform has its own integration guide covering authentication, available endpoints and typical data flows.

Discuss your integration

Call 01303 883111 or email hello@api-integrations.co.uk. We will tell you honestly whether an integration is the right answer to the problem you have described.